Looks like Lady Gaga is adding a new notch to her belt soon. According to reports, Mother Monster is the face of Valentino’s newest perfume Voce Vica. The ads will debut in September.
“Lady Gaga means freedom, self-consciousness, pure heart,” Pierpaolo Piccoli, the brand’s creative director told WWD in a statement. “Her participation in this campaign elevates the symbolic power of the project to the highest level.
“She is the icon of a generation,” he continued. “Her message of freedom, passion for art, self-consciousness and equality is the same