You know Christmas is coming when Oxford Street is transformed by sparkly, glowing lights. This year, the shopping hub will be home to 1,778 decorations (and 750,000 LED lightbulbs) inspired by falling snowflakes, plus the addition of new purple baubles.

It’s the fifty-ninth year the road has been decorated for the festive period and the switch on (November 6) is expected to attract over one million Christmas-lovers and the odd famous face. This year their re-inventing their launch, treating Londoners to pop up performances from UK artists in selected stores down the street.