Γιατί όταν οι άνθρωποι λένε ψέματα, η μουσική λέει την αλήθεια.

Να λοιπόν δέκα τραγούδια που έκαναν την απιστία soundtrack. Όχι απαραίτητα τα πιο εμπορικά. Τα πιο ανθρώπινα.

 Dolly Parton – Jolene

Η απόλυτη έκκληση. Η Dolly δεν κατηγορεί, αλλά παρακαλεί τη «Jolene» να μην της πάρει τον άντρα της. Μια ευάλωτη, αριστουργηματική στιγμή που περιγράφει την ανασφάλεια μπροστά στον πειρασμό.

Το “Cry Me A River” του Justin Timberlake είναι η ψυχρή εκδίκηση μετά τη θύελλα. Minimal beat, πληγωμένος εγωισμός και εκείνο το κλασικό “you don’t have to say what you did”. Οι αρχές των 2000s σε ένα τραγούδι.

Και μετά έρχεται η Rihanna με το “Unfaithful”. Όχι από τη μεριά του θύματος, αλλά του ανθρώπου που προδίδει και λυγίζει από τις ενοχές. Σπάνιο πράγμα στην pop.

Το “Lyin’ Eyes” των Eagles είναι κινηματογραφικό. Σαν παλιά αμερικανική λεωφόρος τη νύχτα. Η ιστορία μιας γυναίκας που ζει διπλή ζωή, με country-rock αφήγηση που ακόμα πονά.

Το “You Know I’m No Good” της Amy Winehouse είναι βρόμικο, ειλικρινές και γεμάτο αυτοκαταστροφή. Η Amy ποτέ δεν στόλιζε τις αλήθειες της. Και γι’ αυτό έμεινε μεγάλη.

Marvin Gaye – I Heard It Through The Grapevine

Ο ορισμός της παράνοιας και της ανακάλυψης. Όταν οι φήμες φτάνουν στα αυτιά σου πριν από την αλήθεια, ο ρυθμός της Motown γίνεται το soundtrack της απόγνωσης.

Οι Fleetwood Mac με το “Little Lies” απέδειξαν ότι οι πιο κομψές μελωδίες συχνά κρύβουν τα πιο διαλυμένα συναισθήματα. Άλλωστε, αυτό το συγκρότημα έκανε την προσωπική καταστροφή τέχνη.

George Michael – Careless Whisper

Ίσως το πιο αναγνωρίσιμο σαξόφωνο στην ιστορία. Μια εξομολόγηση για τις ενοχές που «χορεύουν» πάνω στο ρυθμό μιας χαμένης εμπιστοσύνης. “Guilty feet have got no rhythm”.

The Killers – Mr. Brightside

Η απόλυτη περιγραφή της ζήλιας και της εικόνας που πλάθει το μυαλό μας όταν υποψιαζόμαστε ότι το άλλο μας μισό είναι με κάποιον άλλον.

Και φυσικά το “It Wasn’t Me” του Shaggy. Γιατί η απιστία στη μουσική δεν είναι πάντα δράμα. Μερικές φορές είναι ένας τύπος που τον έπιασαν στα πράσα και συνεχίζει να λέει “δεν ήμουν εγώ”. Θράσος επιπέδου καλοκαιρινού hit.

Η μουσική πάντα αγαπούσε τους άπιστους. Όχι γιατί τους συγχωρεί. Αλλά γιατί μέσα στα λάθη τους γεννήθηκαν μερικά από τα καλύτερα τραγούδια που ακούσαμε ποτέ.

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The post Τα 10 Καλύτερα Τραγούδια για την Απιστία: Ένα Ταξίδι στην «Άλλη» Πλευρά της Αγάπης appeared first on Travel My Day Blog.

“Primarily, it’s been women who are young and very diverse [shopping at the brand],” Natalie Guzman, co-president and chief marketing officer of Savage x Fenty, said during the ICR 2022 virtual retail conference Tuesday.

In fact, the average age of shoppers at Rihanna’s lingerie brand — which she co-created in 2018 with TechStyles Fashion Group, the same firm that launched Kate Hudson’s Fabletics — is 33, with 65 percent of shoppers between ages 18 and 35. Shoppers are also diverse: 35 percent Black, 30 percent white and 20 percent Latine.

“And although she has a moderate income, we have over 50 percent of her wallet share when it comes to intimates,” Guzman continued. “And she’s loving the product. The brand message is really resonating with her. She loves the fit and the content and the imagery that she’s seeing. And she’s also loving the value that we’re offering through our membership pricing.”

In its three-and-a-half-year lifespan, the intimates business continues to gain traction in the innerwear world, thanks in part to Rihanna’s star power (the brand now has 4.6 million followers on Instagram), as well as the megastar’s promise to deliver a bra and underwear brand for all body types.

The third installment of Rihanna’s much-watched fashion show, Savage x Fenty Vol. 3, which aired on Amazon Prime in September, featured models of various shapes, sizes, ages and skin tones. It also included pregnant models, models with physical disabilities and men modeling innerwear. Men’s basics were added to the Savage x Fenty assortment in September 2020, which executives said quickly sold out.

But celebrity star power aside, Savage has also been able to leverage data to help it grow, in terms of both target marketing and its influencer and ambassador program. Guzman explained that the brand gains access to advertise on each new brand ambassador and influencers’ social media handles when they partner with Savage.

“And that’s allowing us to expand our reach using their audience, as well as advertising to their followers,” she said. “In the top two tiers [of influencers] alone, we’re getting massive reach. Over 245 million [followers] in total. And when you add in that bottom tier, which is over 1,000 micro-influencers that we work with on a monthly basis, this is really giving us that opportunity to appeal to so many different types of women, or individuals in general, now that we’ve expanded into men’s and really go after that [total available market.]”

Although Savage, which spun off of TechStyle at the end of 2019 to become a stand-alone firm, has yet to release revenues or profit figures, Christiane Pendarvis, co-president and chief merchandise at Savage, said during Tuesday’s presentation that “disruptors are winning in gaining share within this [intimates] category. The growth that you see with brands like Savage are really outpacing the balance of the more established players within this industry.”

“Intimates in particular is a really attractive direct-to-consumer category,” she continued. “And that’s because there’s a high replenishment factor within the category. Women are shopping for underwear on average five to six times a year. Men are shopping at a similar frequency. So it’s a wardrobe staple that needs to be replenished. Once you’re able to get customer loyalty to your product, then you’re going to see a lot of natural repeat activity that happens in this category. When you think about the long-term growth potential around this brand, the sky, honestly, really is the limit.”

That explains why Savage is currently in expansion mode. Rumors began circulating in December 2020 that Rihanna and her team were courting potential investors to the tune of an additional $100 million in an effort to expand the Savage x Fenty business with activewear.

Then in early 2021, the Savage x Fenty business completed a $115 million series B round led by LVMH-backed private equity firm L Catterton to help the lingerie brand scale. Around the same time, it was revealed that Rihanna’s ready-to-wear partnership with LVMH Moët Hennessy Louis Vuitton was being paused.

Most recently, the company said it would open its first brick-and-mortar store this month in Las Vegas, followed by four more throughout the year in Los Angeles, Houston, Philadelphia and Washington, D.C.

“We’re going to be doing retail differently,” Pendarvis said. “We know that this is a category where customers like to shop in person and physically try on apparel. So that’s an important avenue for us to provide that channel of distribution. Retail will give us the opportunity to better serve our current members, as well as acquire new customers. We’re taking our approach and leveraging the data that we have to build a competitive advantage with our model. So we were able to pick locations where we have a high density of existing VIPs and make sure that we have the appropriate foot traffic really to drive the top-line revenue of each new location.”

In addition, Pendarvis said the firm plans to expand into additional categories and new markets. Customer surveys found that shoppers are interested in things like Savage loungewear, swimwear, shapewear, home and unisex underwear, among other categories.

“These are things that we’re looking for on our roadmap to help us drive growth in the next several years,” Pendarvis explained. “And then there are additional reaches [in other countries around the world] that we just have not tapped into yet, at all, which is really expanding into the balance of Eastern Europe, as well as China. When you think about the opportunity behind retail and what that’s going to open up for us, as well as category expansion opportunity, as well as geography expansion opportunity, that pathway is very, very clear for us to continue to deliver very, very strong growth over the next several years. So the future looks savage and we are just getting started.”

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Rihanna is giving the people what they want: five Savage X Fenty brick-and-mortar stores across the US. Las Vegas, Los Angeles, Houston, Philadelphia, and Washington DC residents, you’re the lucky ones to get to experience this first in 2022.

The singer-turned-mogul announced the news on her Instagram today. “2022, we coming in HOT!” she wrote. “We bout to bring you a whole new #SavageXFenty experience with the launch of our brick-and-mortar retail stores! can’t believe it’s actually that time, and I can’t wait for you to have this experience irl….” Not only will these be the first physical retail locations for SavageX, it’ll be the first for any of Rihanna’s ventures. We can’t wait to see how she applies her Midas touch to the IRL shopping experience. This is the woman who breathed new life into the lingerie fashion show, after all.

The rendering that Rihanna shared on her Instagram shows a neon-lit store, more nightclub than sterile, open-concept boutique. And really, isn’t that what you want from a brand that sells a size-inclusive, tattoo-print crotchless catsuit?

The post Rihanna Is Opening 5 Savage X Fenty Stores appeared first on Travel My Day Blog.

Rihanna is relentless. After super successful Savage X Fenty show at NYFW and a dropping a range of different Fenty Beauty products, the singer and entrepreneur has now designed a stunning new Holiday collection.

Related | Meet the Iconic Model Who Opened Rihanna’s Savage x Fenty Shop

Called The Tinsel $how collection, the star of the limited edition line is the Glossy Posse Gloss Bomb Collection that includes four new glosses: Pretty Please in hot pink, Confetti, a clear sparkly shade, Chocolit, a dark shimmery shade, and Cheeky in a bright orange.

The dazzling new collection will also feature a new addition to the Stunna Lip Paints range called the Underdawg, a bold red color.

Lastly, fans can also get their hands on travel friendly sizes of some of the best selling products on the site, including the Body Lava Luminizer, and the existing shades from the Gloss Bomb line. Christmas came early!

The Glossy Posse Mini Gloss Bomb Collection is priced at $42 and is available to at Sephora, and on FentyBeauty.com starting today.

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Of the show, Ri Ri (the brand’s creative director since 2014) said, “It’s a dream for me to be able to present my second collection of Fenty Puma by Rihanna in Paris. I approached this season very differently and felt the theme and concept was best suited for one of my favorite cities, Paris.”

Rihanna loves Paris!

Ri’s first successful show for her Fenty collaboration occurred at New York Fashion Week in February of this year; the company gave us a teaser of the what the new collection would look like, from the source herself.

“My favorite part is that you can mix match anything in the collection together.”- @badgalriri. How would you wear the #FENTYxPUMA collection?

A video posted by PUMA (@puma) on Sep 20, 2016 at 6:58am PDT

In addition to this news, Puma has released a new entry in its “Do You” campaign starring retired mode/current actress/current model Cara Delevingne, and directed by Ms. Fenty herself. Rihanna and Cara have been buds for years, and their closeness comes off in the casual chicness of the photos.

Today, #DoYou. Even if that means raising a few eyebrows. Watch our story for more. #PUMAWomen

A photo posted by PUMA (@puma) on Sep 19, 2016 at 8:45am PDT

Speaking on “Do You,” Delevingne stated, “”\To ‘Do You’ is to take ownership of yourself and finding the power within that ownership —it’s a very powerful statement. It’s about accepting who you are, no matter your faults. ‘Do You’ is about finding your truth and sticking to it.”

Carey O’Donnell

The post RIHANNA WILL DEBUT NEW FENTY X PUMA COLLECTION DURING PARIS FASHION WEEK appeared first on Travel My Day Blog.

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Located in uber-cool Paris boutique Colette, the pop-up store will be up until July 30. Of course, she’s not the first celebrity to flog merch in a high-end boutique. Back in May, the Biebs launched his Purpose tour merch at VFiles in New York. New trend alert?
Credits
Text Tish Weinstock

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