Following a €60 million transformation, The Carlton Milan marks one of the most significant luxury hotel reinventions in Italy’s fashion capital. Under the direction of Rocco Forte Hotels, the historic property has been carefully restored to balance Milanese grandeur with contemporary elegance.

The redesign emphasizes restraint over excess, with interiors that feel polished, modern, and unmistakably Italian. Situated at the cultural and commercial heart of Milan, the hotel positions itself as a refined urban retreat rather than a showpiece.

Why it matters: A confident return to timeless European luxury, where heritage is updated with intelligence rather than spectacle.
Best for: Design-conscious travelers, fashion insiders, and guests who value discretion.

Skyra Retreat

Set on the shores of Lake Norvajärvi, Skyra Retreat introduces a new vision of Nordic luxury rooted in stillness, landscape, and elemental design. Opening at the end of 2025 and coming fully into its own in 2026, the retreat is deliberately remote and intentionally understated.

Architecture blends seamlessly into the surrounding environment, prioritizing natural materials, expansive views, and a slow rhythm shaped by the Arctic landscape.

Why it matters: Skyra reflects the growing shift toward experiential, nature-led luxury defined by authenticity rather than amenities.
Best for: Travelers seeking solitude, creative reset, and high-design minimalism.

La Réserve Firenze

La Réserve’s arrival in Florence in 2026 introduces one of Europe’s most discreet luxury brands to one of its most culturally saturated cities. Housed within a historic palazzo, the hotel favors atmosphere over display, offering hushed interiors, curated art, and deeply personalized service.

Rather than competing with Florence’s visual intensity, La Réserve Firenze refines it, delivering a residential experience designed for guests who already know the city well.

Why it matters: Reinforces the return of quiet, ultra-high-end hospitality in major cultural capitals.
Best for: Seasoned travelers and collectors who value privacy over visibility.

The Lake Como EDITION

The Lake Como EDITION introduces contemporary energy to one of Europe’s most formal luxury destinations. Known for its design-driven, socially oriented approach, the EDITION brand brings a modern hospitality sensibility to Lake Como’s traditionally classic hotel scene.

Expect striking interiors, a strong food and beverage identity, and a hotel that functions as both a stay and a cultural hub.

Why it matters: Signals a generational shift in how iconic destinations evolve without losing relevance.
Best for: Creatives, design lovers, and travelers seeking luxury with rhythm and edge.

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Nestled in the heart of Italy‘s captivating Puglia region, the legendary Masseria Torre Maizza, a Rocco Forte Hotel, is set to welcome guests once again on March 28, 2024, marking the commencement of a season filled with unparalleled luxury, timeless elegance, and genuine Italian hospitality. This historic estate, a symbol of refined luxury, beckons travelers to immerse themselves in the essence of Apulian culture and the bespoke comforts of modern-day luxury.

This 16th Century Masseria in Puglia Transforms Heritage into Modern-Day Opulence

A Sanctuary of Heritage and Luxury

Masseria Torre Maizza’s roots stretching back to the 16th century have been exquisitely reimagined into a lavish retreat that respects its storied past while catering to the sophisticated traveler. Each room and suite within the estate showcases a harmonious blend of elegant decor, artisanal craftsmanship, and state-of-the-art amenities, offering guests a tranquil haven amidst the beauty of Puglia’s landscapes. The estate’s lush gardens, ancient olive groves, and sun-drenched courtyards testify to the region’s rich cultural heritage and breathtaking natural beauty.

A Culinary Journey Through Puglia

Under the guidance of Franco Girasoli, the general manager, Masseria Torre Maizza promises an authentic journey into the heart of Apulian cuisine and hospitality. The hotel’s signature restaurant, Carosello, takes guests on a gastronomic adventure with its farm-to-table approach, celebrating the vibrant flavors of the region in every dish. The poolside bar and rooftop terrace offer idyllic spots for sipping on handcrafted cocktails and enjoying sunset snacks, making every moment at Masseria Torre Maizza an experience to savor.

Wellness and Activities for the Soul

The Irene Forte Spa, an exclusive wellness sanctuary within the hotel, offers guests a tranquil space for rejuvenation and relaxation. Inspired by age-old rituals, the spa’s bespoke treatments are designed to harmonize the body and mind, ensuring a restorative retreat from the stresses of everyday life.

With its reopening timed perfectly for the Easter season, Masseria Torre Maizza introduces a variety of activities designed to enrich the guest experience. From serene bike rides among the olive trees to Easter egg hunts and pastry-making workshops, the hotel provides an array of opportunities to enjoy the mild spring weather and the joyful spirit of the season.

Experience the Art of Living Well in Puglia

Masseria Torre Maizza invites travelers to rediscover the art of living well, surrounded by the timeless beauty and tranquility of Puglia. As a beacon of authentic Italian charm and sophisticated luxury, the hotel stands ready to offer its guests an unforgettable escape into the heart of Southern Italy’s most enchanting region. Join us this spring to experience the true essence of Puglian hospitality and the bespoke elegance that Masseria Torre Maizza offers.

Embark on a journey of discovery and indulgence at Masseria Torre Maizza, where every detail has been crafted with passion and precision to ensure an experience like no other. Welcome back to a world where luxury meets heritage, and where every stay is a story waiting to be told.

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As the winter sun dips below the horizon in Rome, the iconic Hotel de Russie unveils a unique Christmas 2023 experience. This isn’t just any festive celebration; it’s a fusion of art, science, and nature, transforming the hotel’s famed garden into an enchanting realm of interactive lights and colors.

The Artistic and Scientific Fusion

This season, the Hotel de Russie collaborates with artist Marco Nereo Rotelli and 2007 Nobel Peace Prize laureate Professor Riccardo Valentini. Their joint venture is more than a visual delight; it’s a sensorial journey. Guests are invited to wander through a garden, where each step is part of an interactive narrative, illuminated by scientific ingenuity and artistic flair.

A Dynamic Interaction with Nature

The garden at Hotel de Russie, renowned for its tranquil ambiance, becomes a dynamic stage. With the innovative “Tree Talker” sensors, the flora responds to human presence, translating warmth into a vibrant display of colors. Imagine trees that not only observe but respond, creating a living, breathing spectacle of nature in celebration of Christmas 2023.

Poetry and Lights: A Christmas Symphony

The journey is enhanced by the integration of contemporary poetry, projected throughout the garden. This isn’t just a walk; it’s a poetic experience where each illuminated quote adds depth and emotion to the Christmas atmosphere.

Hotel de Russie’s garden transforms from a serene retreat into an interactive canvas this Christmas 2023. It’s a rare blend where technology meets nature and artistry, offering an immersive experience that awakens every sense. Guests are not just visiting a hotel; they’re stepping into a fairy tale, where every light tells a story and every moment is a memory in the making.

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This Christmas, Mayfair’s iconic Brown’s Hotel, a prestigious member of the Rocco Forte Hotels, unveils a festive experience in collaboration with Charbonnel et Walker, Britain’s first chocolatier. Starting November 16th, the hotel transforms into a chocolate paradise, adorned with red ribbons, twinkling lights, and an enchanting ambiance inspired by the luxurious chocolate brand.

Christmas 2023 at Brown’s Hotel: A Chocolate Wonderland

The Centerpiece: A Dazzling Christmas Tree

The heart of Brown’s festive decor is a magnificent Christmas tree, lavishly decorated with colorful baubles, ribbons, and exquisite Charbonnel et Walker truffle boxes. This festive spectacle coincides with the release of the new Willy Wonka film, adding a touch of whimsical British charm to the hotel’s Christmas theme.

Culinary Delight: Charlie’s Restaurant

Michelin-starred Chef Adam Byatt orchestrates a gastronomic celebration at Charlie’s. The Christmas Day menu features a 5-course lunch and a 3-course dinner, featuring traditional British dishes. The culinary journey culminates with the Chocolate Trolley, a dreamy display of Charbonnel et Walker truffles, symbolizing pure indulgence.

Cocktails with a Twist: The Donovan Bar

Embracing the playful spirit of Willy Wonka, The Donovan Bar introduces chocolate and spice-infused cocktails. Among the highlights is the Spicy Fifty, a concoction that perfectly balances sweetness with a spicy kick, ideal for the festive season.

A Festive Afternoon Tradition: The Drawing Room

The Drawing Room offers a Christmas Afternoon Tea with a twist. In this quintessentially British setting, guests can enjoy a luxurious spread of festive treats paired with sparkling tea, Charbonnel et Walker’s signature Drinking Chocolate, or Champagne, all accompanied by the soothing sounds of Christmas carols.

Chocolate Bliss: The Spa at Brown’s

The Spa at Brown’s adds a sweet touch to relaxation with chocolate-inspired treatments. From a chocolate hand and foot mask to a pampering mani-pedi, complemented by a mug of Drinking Chocolate, these spa experiences promise unique festive pampering.

The Ultimate Festive Stay

The hotel’s festive package offers a luxurious two-night stay in a suite, complete with a personal Christmas tree and a box of Charbonnel et Walker truffles. Guests can explore the magical Bond Street, enjoy a festive Afternoon Tea, and delight in the many treats the hotel has to offer for a truly memorable Christmas experience.

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