Explore The Hoxton, Lloyd Amsterdam: Uncover the magic of Amsterdam’s newest hotel in the Eastern Docklands


Are you ready to experience the charm of Amsterdam‘s newest gem? The Hoxton is going “Double Dutch” with its second opening in the vibrant city, this time nestled in the Eastern Docklands neighborhood. The Hoxton, Lloyd Amsterdam, not only pays homage to its historic roots but also captures the laid-back spirit of this waterfront district. In this article, we’ll take you on a journey through the design, rooms, dining, and unique features of this exciting new hotel.

Design that Blends Heritage with Modernity

The interior design of The Hoxton, Lloyd Amsterdam, is a work of art in itself. Collaborating with local firm Nicemakers, Ennismore’s AIME Studios masterfully strikes a balance between preserving the building’s Art Deco heritage and infusing it with youthful energy. The result is a carefully layered aesthetic, seamlessly blending original period features like stained-glass windows and elegant paneling with bold colors and playful geometric patterns.

The hotel is not just accommodation; it’s an art gallery in its own right. Neighboring gallery Bisou has curated an all-Dutch artwork collection, featuring emerging talent alongside established and rediscovered artists. Additionally, the Hox Gallery partners with local creative collective Stitching Kunstwerk Loods6. Even the hotel’s exterior serves as a canvas for artistic expression, featuring dedicated space for large-scale murals by some of Amsterdam’s leading street and graffiti artists.

Luxurious Rooms with a Twist

With 136 uniquely designed bedrooms, The Hoxton offers a variety of room options to suit every traveler’s taste. The warm color palette of corals, reds, and ochres contrasts beautifully with cool blues and greys, paying homage to Lloyd’s shipping heritage. The Tower Room, complete with a charming spiral staircase and stunning waterfront views, is a top-floor gem. The Tune Room, with its grand piano, and the Gather Room, featuring a wood-paneled suite, are perfect for those looking for an extraordinary stay.

Of course, The Hoxton doesn’t forget its signature room categories like Cosy, Roomy, and Biggy. Families and groups will love the four-person Biggy Double Up rooms, equipped with two king-size beds, and the Biggy Bunk Up rooms, reminiscent of nautical sleeper berths.

Breman Brasserie: A Culinary Experience

Breman Brasserie, the hotel’s on-site restaurant, pays homage to the building’s original architecture with a menu inspired by turn-of-the-century European and South American cuisine. Open all day, it offers a variety of dishes, from light and healthy lunch plates to heartier dinner options. Highlights include local oysters, smoked tomato fish pie, and a double cheeseburger with sauerkraut.

For early risers, Breman Brasserie opens at 7 am, offering crispy latkes, pancakes, and buttermilk waffles for breakfast. Weekends at Breman Brasserie come alive with the “Bagel Brunch,” featuring towers of freshly baked New-York style bagels with various toppings.

Barbue: Where Culture and Cocktails Collide

Barbue is The Hoxton’s cocktail bar, celebrating the rich history of the Lloyd building with Italian accents and Argentinian-inspired cocktails. The bar’s design preserves the original ticket office’s charm, with high ceilings and a central horseshoe-shaped bar. The drink menu includes Argentine amargos and a wide selection of European vermouths and bitters.

Renato “Tato” Giovannoni, owner of Florería Atlántico, brings his expertise to Barbue, offering a menu that reflects the special cultural blend that makes Argentinian cocktails unique. The concept is inspired by Buenos Aires’ “bares notables,” combining aperitivo hour and “La hora de vermút.”

Local Partnerships: Rooted in the Neighborhood

The Hoxton believes in creating deep connections with the local community. In Amsterdam’s Eastern Docklands, they’ve teamed up with renowned streetwear brand Patta for monthly group running clubs and bespoke running maps. The hotel also collaborates with local culinary gems like Sweet Heat and Fromagerie Kef to offer guests a slice of the city’s food scene.

Best Of: A Neighborhood Shop

Best Of is the ultimate neighborhood shop at The Hoxton, featuring curated products from local artisans and creatives. From bespoke candles to artisan mugs and locally produced scarves, it’s the perfect place to find unique souvenirs.

Ideal Location

The Eastern Docklands neighborhood is a vibrant and laid-back district, starkly contrasting Amsterdam’s traditional canal houses. With a quick 10-minute cycle or tram ride to Centraal Station, and only 15 minutes away from The Hoxton’s sibling on the Herengracht, you’re perfectly positioned to explore the entire city.

In summary, The Hoxton, Lloyd Amsterdam, is not just a hotel; it’s an immersive experience that celebrates art, culture, and the vibrant neighborhood it calls home. Whether you’re looking for a luxurious stay, exceptional dining, or a taste of local culture, this new hotel in Amsterdam’s Eastern Docklands has it all.