Nike has announced that the Hyperadapt 1.0, the first consumer self-lacing sneaker, will go on sale November 28. A bit more stylish than the sneakers Marty McFly tossed on his feet in Back to the Future, the Hyperadapt 1.0 features a “lace engine” hidden in the sole that helps the laces tighten around the user’s [...]
Olympic golden girl Simone Biles stars along side tennis legend Serena Williams in Nike's newest “Unlimited” campaign. The video, which also features Elena Delle Donne, Gabby Douglas, and Allyson Felix, is an ode to the strength and determination of female athletes everywhere. The intention of the entire campaign is to, in Nike's words, highlight strong [...]
Nike has added a brand new model to its lifestyle sneaker lineup, the Kwazi, which combines the look of a Roshe with the technology behind the Huarache and garnishes it with a sprinkle of the Air Yeezy 2. In simple but bold colors, the shoe sports a breathable mesh upper, a Huarache-like inner collar, a [...]
