Rihanna’s Savage x Fenty Lingerie Brand in Expansion Mode

Rihanna’s Savage x Fenty is making its presence known among the investor set. So is the lingerie and innerwear firm’s customer base. “Primarily, it’s been women who are young and very diverse [shopping at the brand],” Natalie Guzman, co-president and chief marketing officer of Savage x Fenty, said during the ICR 2022 virtual retail conference [...]