The Carlton Milan
Following a €60 million transformation, The Carlton Milan marks one of the most significant luxury hotel reinventions in Italy’s fashion capital. Under the direction of Rocco Forte Hotels, the historic property has been carefully restored to balance Milanese grandeur with contemporary elegance.
The redesign emphasizes restraint over excess, with interiors that feel polished, modern, and unmistakably Italian. Situated at the cultural and commercial heart of Milan, the hotel positions itself as a refined urban retreat rather than a showpiece.
Why it matters: A confident return to timeless European luxury, where heritage is updated with intelligence rather than spectacle.
Best for: Design-conscious travelers, fashion insiders, and guests who value discretion.
Skyra Retreat
Set on the shores of Lake Norvajärvi, Skyra Retreat introduces a new vision of Nordic luxury rooted in stillness, landscape, and elemental design. Opening at the end of 2025 and coming fully into its own in 2026, the retreat is deliberately remote and intentionally understated.
Architecture blends seamlessly into the surrounding environment, prioritizing natural materials, expansive views, and a slow rhythm shaped by the Arctic landscape.
Why it matters: Skyra reflects the growing shift toward experiential, nature-led luxury defined by authenticity rather than amenities.
Best for: Travelers seeking solitude, creative reset, and high-design minimalism.
La Réserve Firenze
La Réserve’s arrival in Florence in 2026 introduces one of Europe’s most discreet luxury brands to one of its most culturally saturated cities. Housed within a historic palazzo, the hotel favors atmosphere over display, offering hushed interiors, curated art, and deeply personalized service.
Rather than competing with Florence’s visual intensity, La Réserve Firenze refines it, delivering a residential experience designed for guests who already know the city well.
Why it matters: Reinforces the return of quiet, ultra-high-end hospitality in major cultural capitals.
Best for: Seasoned travelers and collectors who value privacy over visibility.
The Lake Como EDITION
The Lake Como EDITION introduces contemporary energy to one of Europe’s most formal luxury destinations. Known for its design-driven, socially oriented approach, the EDITION brand brings a modern hospitality sensibility to Lake Como’s traditionally classic hotel scene.
Expect striking interiors, a strong food and beverage identity, and a hotel that functions as both a stay and a cultural hub.
Why it matters: Signals a generational shift in how iconic destinations evolve without losing relevance.
Best for: Creatives, design lovers, and travelers seeking luxury with rhythm and edge.
