When dreaming up a Covid era alternative to a runway show for Chanel’s Haute Couture spring/summer 2021 collection, Virginie Viard drew on some of the things we’re missing most: like freedom, dancing, parties on summer evenings, and family reunions. “I love big family reunions, when the generations all come together,” said the creative director. “It’s so warm. There’s this spirit at Chanel today. Because Chanel is also like a family.” An incredibly chic family that includes Lily-Rose Depp and her mother Vanessa Paradis, Penélope Cruz, Alma Jodorowsky and Marion Cotillard, that is.
All of these house muses and more appear in a Chanel “family photo album”, photographed by Anton Corbijn and unveiled on 26 January along with a film that captures the spring/summer 2021 couture collection. “I wanted to bring the models together for family photos, like those you see in photo albums,” said Viard of the project. The friends of the house duly gathered at 31 rue Cambon (newly redecorated by Jacques Grange), where they were dressed in new-season couture as well as previous collections, and invited to pose for the relaxed black and white portraits in the heart of Chanel’s couture salons. See the atmospheric results below.
Lily-Rose Depp wore an embroidered bolero, look 47 from the autumn/winter 2019/20 couture collection, and a black silk top, look 75 from the spring/summer 2019 ready-to-wear collection, with Chanel shoes.
Vanessa Paradis wore a black tweed embroidered jacket with matching pants, look 17 from the autumn/winter 2020/21 couture collection, with Chanel shoes.
Penélope Cruz wore a navy blue silk bustier dress, look 40 from the spring/summer 2020 couture collection.
Izïa Higelin and Alma Jodorowsky
French singer Izïa Higelin wore a pink cotton jacket, look 5, with black glitter cotton pants, look 73, both from the spring/summer 2021 ready-to-wear collection. Alma Jodorowsky wore a black tweed jacket, look 30 from the autumn/winter 2019/20 couture collection, with black silk pants.
French actor Joana Preiss wears a navy blue crepe belted jacket with matching pants, look 5 from the autumn/winter 2019/20 couture collection.
Lily-Rose wears Chanel high jewellery including the Diamant Evanescent chain necklace in 18-karat white gold with diamonds.
Marion Cotillard wears a navy blue satin crepe dress, look 13 from the autumn/winter 2019/20 couture collection.