marc jacobs beauty announces irina shayk as the newest face of the brand for 2019. a dedicated campaign and animation will debut at sephora russia on january 14 and irina will be making a personal appearance at sephora in moscow on january 26. this is the first official image of the campaign featuring irina, shot by david sims with creative direction by katie grand, makeup by diane kendal, hair by guido palau and nails by jin soon choi.


“when we entered russia earlier in the year, we knew we wanted to have someone who inherently matched the beauty and strength of the region. irina was a natural choice, and we’re thrilled to add her to the group of impressive women who have represented marc jacobs beauty.” tara loftis, vp of marketing, kendo brands

irina joins iconic women such as jessica lange, edie campbell, winona ryder, aya jones, kaia gerber, adwoa aboah, and lila moss, who have been, and also currently are, serving as faces of the brand.

“i’ve loved and admired marc for his wonderful fashions and overarching vision of beauty. it’s such an honor to represent marc jacobs beauty in my home country.” irina shayk