The pandemic has provoked a time of reconnection for DJ and designer Peggy Gou. “Now is the time for me to do all the things that I wanted to work on before, but wasn’t able to because of my busy schedule,” she told Vogue in the spring. “So far, I have been more creative than ever.” Gou’s latest project fuses this joyful positivity with… shoes. The South Korean influencer models Louis Vuitton’s autumn/winter 2020 footwear in a photo series that will spark pure monogram-fuelled jealousy. There are productive pandemic days, and then there are Peggy Gou’s productive pandemic days.
“I guess there’s a reason why people call me Peggy Shoe!” says Gou of her “day in the life of” photo shoot. Wearing an LV-printed face mask and riding a Vuitton-brown logoed bicycle (what else?), the street-styler shows she can pull off the brand’s Matador ankle boots, Beaubourg platform derbies and Podium sandals with the same cool-girl ease.
Gou’s relationship with the house goes beyond city-chic shoes in which to stomp through record shops. Nicolas Ghesquière, Louis Vuitton’s artistic director of women’s collections, has long been a fan of her musical stylings, and after Virgil Abloh, who sits at the creative helm of menswear, watched one of her sets, he said she had “vision”. The latter gave her the confidence to found her own clothing line, Kirin, and offers ongoing support for her high-end streetwear, as well as decking her out in his Louis Vuitton designs. “Virgil told me that it’s normal to feel [like you could have done better] and that you should never be satisfied with your first collection,” she told Vogue upon the Kirin launch.
As Gou’s friendship with the brand grows organically, she continues to lend her original influence to the global powerhouse. As she might say herself, if the shoe fits… See her model Louis Vuitton’s most covetable autumn/winter 2020 shoes below.