Guys have been suckered by the scent industry. Big Perfume has us all believing that we either need to be dabbing dainty CK smells onto ourselves like shaven, posing models, or we must be dousing ourselves with body sprays that are noxious, toxic, and more likely to give our partners headaches than allure them with our macho musk. Many guys merely lean on their deodorant to keep their scent neutral and inoffensive. This isn’t wrong, but it’s only a tiny portion of the smell game. There’s so much more you can be doing to give yourself a fresh, masculine aroma that entices, but isn’t rich with chemicals and alcohol that are likely to irritate noses and set off allergies.


Largely a medicinal product meant to cleanse skin after shaving, promote healing, kill bacteria, and tone skin, aftershaves add smell as an afterthought, meaning it’s not going to last long, since the intent is mostly to heal and protect. Also, they’re going to smell mostly like alcohol. The least scented choice.

Eau Fraîche

“Eau” is French for “water” with “fraîche” meaning “fresh.” Using a 1% to 3% concentration of scented materials, this is a short-lasting scent structure intended to give you about 1 to 3 hours of light smell.


Also known as “Eau de Cologne” you’ll be getting a slightly higher smell concentration here than with the “Fresh Water,” but not by much. These are meant to go for about 3-4 hours per use.

Eau de Toilette

Literally “Toilet Water” this is meant to be applied lightly, as it brings a pretty noticeable smell that will go on for up to 6 hours without needing to be reapplied.

Eau de Parfum

Able to go for a full 8-hour work day, use these very lightly as they’re about 20% scented materials.